A mixed-use scheme brings commercial and residential space to a historic building in London’s retail heart.
200 Oxford Street is a landmark on London’s most famous shopping street, and has enjoyed many uses over the years. The impressive 1920s building was temporarily home to George Orwell and his employers, the BBC overseas services, in the 1940s and 50s, but is perhaps better known as the flagship department store for C&A, who traded from the site for decades. Despite strict planning requirements due to the building’s central London location, this refurbishment has re-established 200 Oxford Street as a top commercial – and residential – address: Orwell Studios.
Orms’ mixed-use scheme has returned some vitality to the building, and combines retail units with offices and luxury apartments. The two retail units occupy the lower and subterranean floors, with the prime corner site currently leased by cult fashion chain Urban Outfitters. High quality offices occupy the third floor, with 11 new luxury apartments introduced on the existing fourth floor and within a new mansard roof extension. The panache of the original building has been returned with a new 5 metre high bronze frontage introduced to all three elevations between the grid of reinstated stone cladding.